Overview

• Tymal Mills has become the first professional cricketer to launch an OnlyFans channel focused on safe-for-work cricket tutorials, behind-the-scenes insights and lifestyle content.
• The England and Wales Cricket Board declined his request to display the OnlyFans logo on his bat, arguing that the platform’s reputation clashes with the tournament’s family-oriented image.
• Mills accepted the ruling and continues to compete for Southern Brave without on-field OnlyFans branding while maintaining his subscription service off the pitch.
• OnlyFans, which offers creators around 80% of their revenues and is used by other athletes like Nick Kyrgios, requires governing-body approval to feature logos during official competitions.
• The ECB decision underscores growing governance tensions over athlete personal branding on platforms known for adult content and echoes earlier caution in the suspension of canoeist Kurts Adams Rozentals.