Overview
- The film led the North American box office on Friday with $6.7 million in opening-day receipts, putting it on pace for a modest start.
- Paramount and trade estimates project an $18 million to $20 million domestic opening weekend and about $38 million to $40 million worldwide.
- Ebenezer was produced for a reported $38 million with roughly $50 million spent on marketing, giving a modest launch greater importance for breaking even.
- Audience polling was favorable with an A- CinemaScore, a 4.5/5 PostTrak and roughly half of early buyers saying they purchased tickets for Johnny Depp, while critics gave mixed reviews.
- The weekend and the crowded late-November holiday slate will determine whether fan turnout sustains box-office legs and reopens mainstream studio opportunities for Depp.