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eBay Raises Full-Year Targets After Strong Q2 While Flagging Short-Term Margin Pressure

Rising advertising sales and buyer monetization supported the upgrades, with Depop purchase adjustments and softer third-quarter EPS guidance creating near-term profit pressure.

Overview

  • eBay reported Thursday that second-quarter revenue rose 15% to $3.13 billion, adjusted earnings were $1.60 per share, and gross merchandise volume climbed 15% to $22.4 billion for the quarter ended June 30.
  • Management raised its 2026 outlook to forecast GMV growth of 11.5%–12.5% and adjusted EPS growth of 10%–12%, citing stronger trading trends and the expected contribution from Depop.
  • The company closed its Depop acquisition on July 30 and published preliminary purchase adjustments that pushed the final price to about $1.4 billion, a change analysts say could weigh on short-term margins.
  • Advertising drove notable gains with $596 million in ad revenue for the quarter and first-party ads up about 25%, and active buyers rose to 136 million, supporting increased monetization of traffic.
  • For the third quarter eBay guided revenue of $3.07 billion–$3.12 billion but issued EPS ranges below some analyst estimates, and it returned $448 million to shareholders while rejecting an unsolicited $125-per-share takeover proposal.