Overview

• The one-day storefront at 45 Grand St. in SoHo runs Sept. 4 from 11 a.m. to 7 p.m. ET as the physical centerpiece of the campaign.
• Online auctions that opened Sept. 3 continue for seven days through Sept. 9 at 9 a.m. ET, with each listing starting at $0.95.
• eBay scheduled livestreamed bidding on Sept. 3–4 so shoppers can bid in real time from the ’95 Shop and online.
• The Gellar-curated lineup spans Air Jordan XI sneakers, Pokémon cards, vintage luxury pieces and a 1997 Land Rover Defender, plus a few signed Buffy items.
• All proceeds benefit Make‑A‑Wish, with veteran sellers and live‑shopping partners such as Malena’s, Linda’s Stuff, Black Jaded Wolf, Metropolis and What Goes Around Comes Around supporting the activation.