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eBay Live Debuts in Germany on Nov. 29 at Comic Con Stuttgart

The company frames the format as a human-centered counter to AI-driven shopping.

Overview

  • Launch streams will broadcast from Stand 10G40 in Hall 10 starting at 10:00 on both fair days, opening with a Pokémon session by Jannik Alfter of Crocus Cards.
  • The feature enables both auctions and Buy It Now purchases with real-time comments and Q&A for viewers.
  • Germany’s rollout starts with collectibles and fashion, with additional categories slated for next year and selected sellers already testing streams.
  • Safeguards include optional Soft Close bid extensions near auction end and buyer protection policies to support fair, transparent transactions.
  • eBay says Live is established in the U.S. and U.K., reports fivefold U.S. growth in a year, and emphasizes AI for tools like photo-based descriptions and improved search rather than replacing human sellers.