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eBay Launches AI-Powered 'Shop the Look' Feature for Personalized Fashion Recommendations

The new feature, available on iOS in the U.S. and U.K., uses AI to tailor fashion suggestions based on user history.

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Overview

  • eBay's 'Shop the Look' feature presents a carousel of fashion options personalized to the user's previous shopping habits.
  • Interactive hotspots on the carousel allow users to explore similar items and outfit inspirations.
  • Initially available for iOS users, eBay plans to extend the feature to Android later this year.
  • The AI-driven tool evolves with the user, adapting suggestions based on changing preferences and shopping behaviors.
  • eBay aims to expand 'Shop the Look' to additional shopping categories beyond fashion.