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5h ago

eBay Launches £3m 'AI Activate' to Give 10,000 UK Sellers Free ChatGPT Enterprise

Backed by OpenAI, the programme combines enterprise access with tailored training to help small firms automate routine work.

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Overview

  • Participants will receive up to 12 months of ChatGPT Enterprise at no cost along with training designed from seller research.
  • eBay plans to onboard up to 10,000 businesses this year and says registration is open now, with WalesOnline reporting a November start and in-person training in 2026.
  • A dedicated eBay team will help build custom GPTs to handle tasks such as financial analysis, promotional content, review summarisation and inventory management.
  • eBay says it is the first online marketplace to offer this combination of enterprise-grade tools and hands-on training free to small-business customers, developed in collaboration with OpenAI.
  • The move ties to wider productivity aims, with the IMF estimating AI could add up to £470bn to UK GDP by 2035, and eBay reporting over 10 million sellers have used its AI to create more than 300 million listings.