Overview

• The seven-day online auction opened September 3 at 9 a.m. EST and is scheduled to close September 10 at 9 a.m. EST, with all proceeds going to Make-A-Wish.
• eBay is streaming live bidding on September 3 and 4, allowing fans to compete in real time for featured items.
• A one-day pop-up is set for September 4 at 45 Grand St. in SoHo, where visitors can view and purchase items in person.
• The lineup was curated using eBay marketplace data and includes Jordan XI sneakers, Pokémon cards, designer vintage, a 1997 Land Rover Defender, and signed Buffy memorabilia.
• WWD reports eBay is folding top sellers and luxury partners into the experience, including live shopping tie-ins and behind-the-scenes segments from the pop-up.