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easyJet Rolls Out In-Flight Conversation Game After Survey Finds Devices Cut Into Family Time

Backed by partnerships with Katie Piper and Tanith Carey, the airline’s Airplane Mode initiative aims to boost holiday connections as parents report chronic screen distractions

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Overview

  • easyJet’s July 8 survey of 2,000 parents and teens finds over two-thirds of parents struggle to carve out quality family time due to busy schedules and device use
  • Seven in ten parents admit to excessive phone use and 43% link screen distractions to just 36 minutes of daily meaningful interaction
  • Nearly half of families plan to take more holidays this year, citing wellbeing and reconnecting with loved ones as their main motivations
  • Starting this summer, easyJet is deploying its Airplane Mode card game on flights to spark parent-child conversations from the moment boarding begins
  • Developed with Katie Piper and child expert Tanith Carey, the initiative addresses concerns from 85% of families who fear they miss important discussions about youth issues