Overview

• The easyBitcoin.app service is live in the United States through a brand licensing partnership with Uphold.
• Users can buy, hold and sell bitcoin, with a 1% welcome bonus on recurring buys and 4.5% APY on USD balances paid out in bitcoin.
• The company says USD balances are protected up to $2.5 million via FDIC insurance, while the applicability of similar UK protections remains unclear.
• Additional incentives include up to $50 in early recurring‑buy bonuses and a 2% annual reward for maintaining a three‑month recurring buy.
• A UK rollout is planned later in 2025 as the app enters a crowded retail crypto market, with Uphold‑commissioned survey data citing high interest in bitcoin but persistent complexity for newcomers.