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2d ago

EasyGroup Launches EasyBitcoin in U.S. With Uphold as Partner

The Easy brand licenses Uphold's infrastructure to court first‑time bitcoin buyers through rewards.

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Overview

  • The easyBitcoin app is now live in the United States, offering tools to buy, hold and sell bitcoin through a consumer-focused interface.
  • EasyGroup is extending its brand into crypto via a licensing deal, with Uphold providing the underlying platform and on‑chain infrastructure.
  • Incentives include a 1% welcome bonus on recurring buys, up to $50 in monthly bonuses for the first three months, 2% annual rewards for ongoing holders, and 4.5% APY on USD balances paid in bitcoin.
  • The company says U.S. cash balances are protected up to $2.5 million via FDIC insurance, while whether comparable FSCS coverage will apply for U.K. users remains unclear.
  • A U.K. rollout is planned later in 2025 as the service enters a crowded market of crypto and fintech rivals, with bitcoin trading near recent highs around $112,650.