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Easter Spending Soars Despite Record Egg and Chocolate Prices

Americans adapt traditions while policymakers face scrutiny over tariffs, inflation, and supply challenges driving holiday costs.

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At its peak in 2019, the Soleil Farm in Oglethorpe, Georgia, raised about 150,000 chickens, half for eggs and half for the poultry. But Jeff Le's family farm came under threat in 2022 from the worst avian flu in U.S. history. Three years later, America is still struggling with another bird flu strain that has infected humans and caused egg prices to hit record highs.

Overview

  • Easter spending in the U.S. is projected to reach $23.6 billion in 2025, with candy accounting for $3.3 billion, according to the National Retail Federation.
  • Egg prices, which hit a record $6.22 per dozen in March, are beginning to ease at the wholesale level, though retail prices remain high.
  • Nearly half of Americans are skipping egg dyeing this year, with some turning to alternatives like painting potatoes to manage costs.
  • Cocoa prices have surged to $8,400 per ton due to climate impacts in West Africa, contributing to higher chocolate costs and prompting concerns over potential tariff reinstatements.
  • President Donald Trump has falsely claimed that egg prices have dropped significantly, contradicting official data showing record highs.