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Easter Spending Reaches $23.6 Billion as Candy Dominates Holiday Purchases

Despite record-high prices for eggs and cocoa, U.S. consumers prioritize candy, with 92% including it in their celebrations, while nearly half skip egg-dyeing traditions.

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Overview

  • Easter spending in the U.S. is projected to rise to $23.6 billion in 2025, up from $22.4 billion in 2024, approaching record highs.
  • Candy leads holiday purchases at $3.3 billion, with 92% of celebrating Americans including it in their Easter traditions.
  • Cocoa prices have surged to $8,400 per ton due to droughts and trade tariffs, significantly increasing chocolate production costs.
  • Egg prices hit a record $6.22 per dozen in March 2025, leading 47% of Americans to forgo egg-dyeing traditions this year.
  • Financial concerns persist, with 41% of Americans feeling uncertain about their finances and two in five expecting tariffs to impact their Easter spending.