Overview

• U.S. consumers are projected to spend $23.6 billion on Easter in 2025, a slight increase from last year's $22.4 billion but just below the 2023 record of $24 billion.
• Candy accounts for $3.3 billion of Easter spending, with 92% of shoppers planning to purchase confections, according to National Retail Federation data.
• Egg prices hit a record $6.22 per dozen in March, leading 47% of Americans to forgo egg dyeing traditions, as reported by a WalletHub survey.
• Cocoa prices have surged to $8,400 per ton, driven by climate-related supply issues in West Africa, further increasing the cost of chocolate treats.
• Google search trends reveal marshmallow Peeps as the most popular Easter candy across most states, reflecting regional preferences for holiday sweets.