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Easter Spending Hits Record $23.6 Billion as Candy Takes Center Stage

High prices for eggs and cocoa reshape traditions, with nearly half of Americans skipping egg-dyeing while Peeps emerge as the most popular treat.

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At its peak in 2019, the Soleil Farm in Oglethorpe, Georgia, raised about 150,000 chickens, half for eggs and half for the poultry. But Jeff Le's family farm came under threat in 2022 from the worst avian flu in U.S. history. Three years later, America is still struggling with another bird flu strain that has infected humans and caused egg prices to hit record highs.

Overview

  • Americans plan to spend $23.6 billion on Easter in 2025, with $3.3 billion allocated to candy, making it the top spending category.
  • Cocoa prices have surged to $8,400 per ton, quadrupling since 2023, while egg prices hit a record $6.22 per dozen, an 84% increase since early 2024.
  • A WalletHub survey reveals 47% of Americans will forgo dyeing eggs this year due to soaring costs, altering traditional Easter activities.
  • Google search data shows marshmallow Peeps as the most popular Easter candy in the largest number of U.S. states, ahead of chocolate eggs and jelly beans.
  • In Australia, Easter spending is projected to reach $4.8 billion, with $700 million dedicated to confectionery alone, reflecting global holiday trends.