Overview
- Retailers and analysts reported Friday that Easter chocolate still costs more than last year even as last‑minute discounts picked up.
- FAZ figures show a Lindt 100‑gram bunny now about €4.99, up from €2.69 in 2020, with Milka’s 90‑gram bunny at €3.29 and Kinder’s 110‑gram figure at €2.99.
- Lindt and industry groups say earlier high‑priced cocoa purchases and fixed contracts keep shelf prices elevated for months after market prices fall.
- Bavaria’s retail association expects nearly 7% lower Easter turnover as shoppers hold back or opt for cheaper options, and online grocer Knuspr notes promotions cluster late in the season.
- Die Zeit reports the European Commission is considering a radical step on food pricing, signaling rising policy pressure over how costs move through the supply chain.