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Easter 2026 Egg Taste Tests Split, With M&S and Aldi Named Top Picks

Reviewers urge shoppers to prioritise value over packaging this Easter.

Overview

  • The Independent ranked M&S’s extra thick pistachio and milk chocolate egg at £20 as the best overall after tasting 37 products.
  • MoneyMagpie’s blind test, reported by the Mirror, chose Aldi’s £4.99 Specially Selected Milk Ripple Egg with Honeycomb & Pretzel as its favourite.
  • Both roundups steer buyers to supermarket value, noting Tesco Clubcard prices on small Cadbury eggs and Aldi Choceur mini eggs at 99p, and they warn that shrinkflation makes price-per-100g worth checking.
  • Testers say vegan eggs have improved, with budget NOMO options at Aldi and higher-end choices from Kakoa and Cutter & Squidge highlighted for flavour.
  • Guides also point to experiential gifts, from Ask Mummy & Daddy’s Bunny Poo pouch to discounted Easter hampers for households.