Overview

• 'Surprise Scoop,' located in New York's East Village, serves customers two randomly selected scoops of ice cream with possible toppings like syrup or sprinkles.
• The shop operates with a minimalist, automated setup featuring payment screens and a small dispensing window.
• Flavors include options like chocolate, strawberry, and coffee, but customers cannot choose their preferences.
• Priced at approximately $10, the ice cream has been criticized by some for being expensive and of inconsistent quality.
• The concept reflects a broader trend of surprise-based retail experiences, similar to bookstores selling wrapped books with minimal descriptions.