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Early-Fall 2025 Arrives in Stores as Editors Push Stand-Collar Jackets, Checks and Chocolate Brown

H&M’s Studio Pre-autumn capsule is emerging as the accessible hero drop translating runway cues into immediate buys.

Overview

  • H&M says the Studio Pre-autumn collection has a “tailored but lived-in” feel, with editors highlighting the washed suede jacket, the matching indigo top and jeans, and sculpted knitwear.
  • Who What Wear’s latest edits narrow outerwear to three key investments for fall: stand-collar or funnel-neck jackets, checked car-coats and trenches, and oversized leather bombers.
  • Transitional roundups emphasize plaid, suede accessories, knitwear, boots and versatile dresses, with sporty layers such as anorak jackets and cropped leggings gaining traction from Lululemon.
  • Chocolate brown is being promoted as the season’s luxe neutral, with LTK searches for chocolate-toned pieces reported up 267%.
  • Affordable rollouts span Zara, Madewell, H&M, SSENSE, Revolve, Net-a-Porter and supermarket ranges at M&S, Tesco F&F, Sainsbury’s Tu and Asda George, with editors cautioning that some new-season jackets could sell quickly.