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3d ago

Eames Institute to Transform Former Birkenstock Campus Into Design Museum

Herzog & de Meuron together with EHDD will convert 1960s Modernist structures into a museum featuring exhibitions, workshops, educational programs, retail, public amenities.

Rendering of the proposed museum. Courtesy of Herzog & de Meuron.
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Overview

  • The Eames Institute has completed the acquisition of the 88-acre former Birkenstock campus in Novato for its planned design museum.
  • Herzog & de Meuron will lead a master plan to adapt John Savage Bolles’s Modernist buildings with EHDD serving as executive architect.
  • Preliminary designs envision the museum featuring rotating exhibitions, hands-on workshops, educational programming, on-site retail and visitor amenities.
  • Marin County supervisors and Novato city officials describe the project as a major economic driver expected to generate jobs, tax revenue and boost tourism.
  • The expansion builds on the Institute’s Richmond gallery housing over 40,000 archival objects and the recently reopened Eames House in Los Angeles.