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Eames Institute Moves Forward on Novato Birkenstock Campus Museum Project

Having completed its $36 million purchase, the institute is working with Herzog & de Meuron and EHDD on adaptive-reuse planning, fundraising and approvals to open by 2028.

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Overview

  • The institute closed on the 88.5-acre former Birkenstock campus in Novato on July 31, marking its first expansion beyond a Richmond warehouse home.
  • Swiss architect Herzog & de Meuron and San Francisco firm EHDD have been retained to convert John Savage Bolles’s 1960s modernist complex into a public museum and makerspace hub.
  • Plans call for the museum to showcase the Eames Institute’s 40,000-artifact collection alongside immersive exhibitions, workshops, culinary offerings and landscaped plazas.
  • Novato’s general plan designates the site as a cultural destination, with local leaders anticipating significant community revitalization and a boost in regional tourism.
  • With redevelopment costs estimated between $100 million and $200 million, the institute is accelerating fundraising efforts and navigating planning approvals toward a 2028 opening.