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Eames Institute Closes on Novato Birkenstock Campus to Create Global Design Museum

The institute has turned the 88.5-acre former Birkenstock site over to Swiss architects Herzog & de Meuron alongside Novato city planners for adaptive-reuse designs ahead of a 2028 opening.

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Overview

  • Constructed in 1964 for McGraw-Hill, the 166,000-square-foot campus features a 123,000-square-foot warehouse and a 43,000-square-foot concrete office building now part of the $36 million deal.
  • The museum will center on Charles and Ray Eames’s 40,000-artifact archive while hosting rotating exhibitions and partnerships with other institutions.
  • Adaptive-reuse plans include exhibition halls, makerspaces, educational workshops, retail and culinary venues linked by sculpture gardens and public plazas.
  • Novato planners are reviewing zoning under Marin County’s cultural-destination goals as the institute targets 200,000 annual visitors.
  • Strong public demand at the Richmond Eames Archives—where visitor waitlists exceed 1,000—underscores the need for expanded design programming in the North Bay.