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EaglesChiefs Rematch Averages 33.8 Million, Fox’s Biggest Regular-Season Sunday Telecast

Nielsen’s Big Data + Panel helped lift the audience total, which Nielsen ranks as the most-watched U.S. telecast since Super Bowl LIX.

Overview

  • Fox said the Week 2 Super Bowl rematch delivered 33.8 million viewers, setting records for the most-watched Week 2 game and the most-watched September/October NFL matchup on record.
  • The Eagles beat the Chiefs 20-17, with a pivotal fourth-quarter play when a Patrick Mahomes pass deflected off Travis Kelce and was intercepted by Andrew Mukuba.
  • Nielsen’s new measurement approach, which incorporates set-top-box and smart-TV data, is credited in coverage for boosting reported totals and has prompted debate about comparisons to prior seasons.
  • Executives highlighted that YouTube’s Sept. 5 ChiefsChargers game did not use the Big Data + Panel methodology, a contrast that has drawn industry criticism of that audience figure.
  • Kansas City fell to 0-2 for the first time in 11 years, while broader NFL Week 2 windows also posted strong numbers across CBS, NBC and ESPN.