Overview
- Fox said the Week 2 Super Bowl rematch delivered 33.8 million viewers, setting records for the most-watched Week 2 game and the most-watched September/October NFL matchup on record.
- The Eagles beat the Chiefs 20-17, with a pivotal fourth-quarter play when a Patrick Mahomes pass deflected off Travis Kelce and was intercepted by Andrew Mukuba.
- Nielsen’s new measurement approach, which incorporates set-top-box and smart-TV data, is credited in coverage for boosting reported totals and has prompted debate about comparisons to prior seasons.
- Executives highlighted that YouTube’s Sept. 5 Chiefs–Chargers game did not use the Big Data + Panel methodology, a contrast that has drawn industry criticism of that audience figure.
- Kansas City fell to 0-2 for the first time in 11 years, while broader NFL Week 2 windows also posted strong numbers across CBS, NBC and ESPN.