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Eagles' 'Tush Push' Play Survives NFL Vote and Becomes a Branding Triumph

The Philadelphia Eagles successfully defended their controversial short-yardage play as NFL owners fell two votes short of banning it, sparking new marketing efforts by the team.

Overview

  • NFL owners voted 22-10 in favor of banning the Eagles' 'Tush Push' play, falling short of the 24 votes needed to enact the rule change.
  • Eagles owner Jeffrey Lurie delivered a passionate and divisive hour-long defense of the play, addressing safety concerns and highlighting its strategic value.
  • Retired Eagles center Jason Kelce played a key role in preserving the play by presenting safety data and advocating for its continued use during the meeting.
  • The Eagles have capitalized on the play's survival with a marketing campaign, including 'Push On' merchandise and promotional content celebrating the decision.
  • Critics of the play, such as the Green Bay Packers, argue it provides an unfair advantage, but players like Saquon Barkley dismiss these concerns, emphasizing its accessibility to all teams.