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Eagles' 'Tush Push' Play Survives NFL Vote and Becomes a Branding Triumph

The Philadelphia Eagles successfully defended their controversial short-yardage play as NFL owners fell two votes short of banning it, sparking new marketing efforts by the team.

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The Tush Push And The Eagles
Florida Gators defensive lineman Desmond Watson (21) tackles Tulane Green Wave quarterback Ty Thompson (7) during the first half at Raymond James Stadium in Tampa, FL on Friday, December 20, 2024 in the 2024 Union Home Mortgage Gasparilla Bowl. [Doug Engle/Gainesville Sun]
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Overview

  • NFL owners voted 22-10 in favor of banning the Eagles' 'Tush Push' play, falling short of the 24 votes needed to enact the rule change.
  • Eagles owner Jeffrey Lurie delivered a passionate and divisive hour-long defense of the play, addressing safety concerns and highlighting its strategic value.
  • Retired Eagles center Jason Kelce played a key role in preserving the play by presenting safety data and advocating for its continued use during the meeting.
  • The Eagles have capitalized on the play's survival with a marketing campaign, including 'Push On' merchandise and promotional content celebrating the decision.
  • Critics of the play, such as the Green Bay Packers, argue it provides an unfair advantage, but players like Saquon Barkley dismiss these concerns, emphasizing its accessibility to all teams.