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4h ago

Eagles Tap DUDE Wipes as Presenting Sponsor of the Tush Push

The move commercializes a debated short-yardage tactic following an unsuccessful offseason push to ban it.

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EAST RUTHERFORD, NEW JERSEY - OCTOBER 20: Jalen Hurts #1 of the Philadelphia Eagles scores a touchdown against the New York Giants during the fourth quarter at MetLife Stadium on October 20, 2024 in East Rutherford, New Jersey. (Photo by Luke Hales/Getty Images)
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Overview

  • The Eagles and DUDE Wipes announced Tuesday that the brand will present the team's signature Tush Push, with activations beginning before Thursday's season opener against the Cowboys at Lincoln Financial Field.
  • The partnership features collaborative social content throughout the season, product sampling at team-hosted events, and postgame radio spots highlighting each successful push.
  • Philadelphia released an announcement video starring Jalen Hurts, Landon Dickerson and head coach Nick Sirianni, capped by a faceoff between the Eagles and DUDE Wipes mascots.
  • The play remains legal for 2025 after a Green Bay Packers proposal to ban it was rejected in May.
  • The Eagles relied on the play 92 times last season with a 91.3% conversion rate and even executed it successfully in preseason with Tanner McKee under center.