Eagles' A.J. Brown Turns Sideline Moment Into Bestseller for Sports Psychology Author

Wide receiver A.J. Brown's viral reading of 'Inner Excellence' sparks collaboration with author Jim Murphy and boosts book sales.

A.J. Brown was seen reading 'Inner Excellence' by Jim Murphy during the Eagles' playoff win, leading to a surge in the book's popularity.
The book reached No. 1 on Amazon's best-seller list, with over 10,000 copies sold in just a few days.
Jim Murphy visited the Eagles' facility and plans to attend their upcoming playoff game as a guest of the team.
Brown and Murphy are exploring potential collaborations to promote shared causes, including youth empowerment and community support.
The viral moment has highlighted Brown's off-field interests and inspired a new reading initiative through his foundation.