Eagles' A.J. Brown Sends Self-Help Book to Bestseller Status After Sideline Reading Goes Viral

The NFL star's playoff game ritual of reading 'Inner Excellence' captures public attention and boosts book sales.

Philadelphia Eagles wide receiver A.J. Brown was seen reading 'Inner Excellence' by Jim Murphy on the sidelines during a playoff game against the Packers, sparking widespread interest in the book.
The self-help book skyrocketed to No. 1 on Amazon's bestseller list, climbing from its previous rank of 532,733 in less than a day.
Brown explained that he reads the book during games to maintain focus and reset mentally between drives, calling it a key part of his routine.
The moment highlights Brown's thoughtful approach to mental health, as he has previously spoken openly about his mental health journey and the importance of therapy.
The viral moment underscores the cultural impact of the NFL, bringing unexpected attention to literature and sparking discussions about reading in high-pressure environments.