EA Unveils Ambitious Plans to Double Audience with New Sports App and AI Innovations
The gaming giant aims to reach over 1 billion people in five years through strategic expansions, including a new EA Sports App and advanced AI capabilities.
- EA plans to double its global audience to over 1 billion people by 2029 through strategic expansions and technological innovations.
- The EA Sports App, launching in Spain this fall, will offer sports content, live data, social messaging, and interactive challenges centered on Global Football.
- The company is leveraging AI to enhance creativity and user-generated content, including an AI likeness of soccer star Jude Bellingham.
- EA announced a partnership with Amazon MGM Studios for a Sims movie, aiming to double The Sims' annual net bookings over the next five years.
- Future plans include expanding massive online communities around blockbuster franchises like EA Sports FC, Battlefield, and The Sims, with significant investments in AI and community-driven content.
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