Overview

• EA Sports teased the return of its college basketball series on X with “Bring the Madness. Let’s run it back,” marking its first basketball announcement since 2009’s NCAA Basketball 10.
• A June Collegiate Licensing Company memo reveals EA won a competitive CLC bidding process and is targeting a 2028 release for the new title.
• The upcoming game is set to include all Division I men’s and women’s programs, enabled by updated NCAA rules that allow athletes to earn from their name, image and likeness.
• The revival follows the blockbuster success of College Football 25, which generated over $1 billion in sales and demonstrated strong fan demand for collegiate sports titles.
• Rival publisher 2K Sports has publicly hinted at its own college basketball plans, stating that “the campus has been quiet for too long” as it explores new opportunities.