Overview

• EA Sports issued an X post on June 30 with the slogan “Bring the Madness. Let’s run it back” to announce its reentry into college basketball gaming.
• An internal memo from the Collegiate Licensing Company confirms EA won the licensing bid over two rivals and is targeting a 2028 release.
• Leveraging recent NIL reforms, the title is expected to include authentic player likenesses and cover both men’s/women’s rosters.
• EA last released a basketball title in 2018 (NBA Live 19) and has been out of the college hoops space since NCAA Basketball 10 in 2009.
• The move follows the billion-dollar success of College Football 25 and positions EA against 2K Sports in a market it has long ceded.