Overview

• EA Sports posted “Bring the Madness. Let’s run it back” on its official X account on June 30, marking its first college basketball announcement since 2009.
• A memo obtained by Extra Points shows EA won a competitive bidding process held by the Collegiate Licensing Company for exclusive game rights.
• The licensing proposal calls for both men’s and women’s Division I programs to be featured in the new title.
• EA is aiming for a 2028 release window, though the game’s official name, platforms and NCAA branding details have not been disclosed.
• The revival builds on 2021 NIL rule changes and follows College Football 25’s record-breaking $1 billion revenue performance in 2024.