Overview

• On launch day for PS5, Xbox Series X|S, and PC, DICE GM Rebecka Coutaz told BBC Newsbeat the game contains no generative-AI-created assets.
• Coutaz said teams used generative tools only in early planning to "allow more time and more space to be creative," describing the technology as "very seducing."
• She noted there is not yet a clear way to integrate generative systems into most day-to-day development work, despite optimism about their potential.
• Design director Fasahat "Fas" Salim said AI is not something to fear and that teams are evaluating productive uses for future pipelines.
• Recent coverage cites Financial Times reporting on AI expansion during EA’s private sale and substantial debt load, with CEO Andrew Wilson previously warning of near-term job losses even as he predicts longer-term job growth.