Overview

• EA has rebranded its Frostbite engine, signaling a shift in philosophy towards a focus on partnership and collaboration.
• The new logo retains the handprint but is no longer fractured, representing the collaborative nature of the production process.
• EA has announced that its game teams are now free to develop on any engine they choose, a major departure from its previous strategy.
• The Frostbite engine, originally developed for the Battlefield franchise, had caused production issues for studios developing games in other genres.
• Despite the shift in strategy, Frostbite remains a key part of EA's pipeline, with six titles launched with the engine in 2023.