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yesterday

EA Holds Battlefield 6 at $70 Price Ahead of Multiplayer Reveal

It will maintain the standard edition price through the current fiscal year to support its live-service revenue model.

Battlefield 6 trailer still - bearded soldier man holding a big soldier gun
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Obsidian Entertainment's upcoming RPG The Outer Worlds 2 was initially $80, but Microsoft and Xbox recently lowered the price to $70 in response to overwhelmingly negative feedback from players.

Overview

  • Chief executives Andrew Wilson and Stuart Canfield confirmed during EA’s Q1 earnings call that no increases are planned for its $70 standard edition through March 2026.
  • The company publicly refuted an insider leak suggesting a €80 price in Europe and emphasized its diversified pricing scheme from free-to-play to deluxe editions.
  • Competitors such as Nintendo and Microsoft tested $80 AAA pricing for titles like Mario Kart World and The Outer Worlds 2 but faced consumer backlash and reversals.
  • EA has invested more in Battlefield 6 than any previous entry, positioning it as a long-term platform to drive live-service engagement and revenue.
  • The multiplayer reveal event is set for July 31 with rumors that preorders could open on the same day.