Overview

• EA reiterated during its Q1 FY2026 earnings call on July 30 that its standard $70 price point remains unchanged for upcoming releases, including Battlefield 6.
• CEO Andrew Wilson highlighted EA’s broad pricing spectrum spanning free-to-play titles, standard editions and deluxe bundles to deliver varied value without raising base prices.
• CFO Stuart Canfield said no alternative pricing strategies have been included in current fiscal guidance and emphasized the priority on live-service lifetime value.
• Recent leaks suggesting a €79.99 price tag for Battlefield 6 prompted fan concern but were dismissed by EA as unconfirmed and not reflective of the final US price.
• Competitors like Nintendo have introduced $80 AAA titles while Microsoft briefly tested then reversed an $80 price for The Outer Worlds 2, underscoring industry debate over price hikes.