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4w ago

EA Exits College Basketball Plans as 2K Sets 2027 ‘College Basketball Experience’

2K outlines a 2027 push featuring 100-plus programs with first looks promised in early 2026.

Image: Electronic Arts
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Overview

  • EA Sports rescinded its licensing offer to schools, according to a memo obtained by Extra Points and verified by The Athletic, ending its proposed college basketball game.
  • EA cited schools choosing 2K’s proposal for inclusion in NBA 2K as the reason for pulling back, and the company declined comment to USA TODAY.
  • 2K confirmed it is developing a college basketball experience with more than 100 programs and teased early reveals in 2026, though it has not specified whether it will be NBA 2K content or a standalone release.
  • At least one university, UCLA, has publicly committed to 2K’s project, which will not encompass every Division I program based on current disclosures.
  • Reporting indicated EA had targeted a 2028 launch with as many as 730 men’s and women’s teams and NCAA IP, highlighting a broader scope that is now shelved in the NIL-enabled licensing landscape.