EA Embraces Generative AI as Core Business Strategy

CEO Andrew Wilson highlights AI's role in driving innovation and efficiency during investor day presentation.

EA CEO Andrew Wilson emphasized that generative AI is integral to the company's operations, with over 100 AI projects in development.
Wilson claimed that 60 percent of EA's development processes could be impacted by AI, aiming to enhance speed, cost-efficiency, and quality.
The technology has been pivotal in creating detailed game elements, such as the 150 unique stadiums and over 11,000 player likenesses in College Football 25.
EA's Search for Extraordinary Experiences Division (SEED) is developing tools like 'Script to Scene' to streamline game development using AI.
Future plans include enabling players to use AI tools for user-generated content, potentially leading to new gaming experiences and IPs.