Overview
- On July 30, during EA’s Q1 earnings call, CEO Andrew Wilson and CFO Stuart Canfield confirmed that Battlefield 6 will carry the standard $70 price tag with no adjustments in the current fiscal year.
- EA emphasized its existing pricing spectrum—from free-to-play releases to deluxe editions—enables it to offer value without raising base-unit costs.
- Record fiscal 2025 bookings across its sports and live-service franchises gave EA flexibility to resist $80 pricing trends from Nintendo and Microsoft.
- An insider leak suggesting a €80 price in Europe provoked widespread speculation; EA has maintained its pricing guidance with no regional increases confirmed.
- A global multiplayer reveal event for Battlefield 6 is scheduled for July 31 ahead of the game’s launch later this year.