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EA Cancels College Basketball Revival as 2K Advances on Licensing Wins

Schools choosing 2K’s NBA 2K plan prompted EA’s withdrawal.

Image: Electronic Arts
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09/04/25

Overview

  • EA vice president Sean O’Brien told universities in a Sept. 3 memo that EA is rescinding its offer and will not move forward with an EA Sports College Basketball game.
  • Extra Points first reported the memo, which cites some schools accepting 2K’s proposal for inclusion in NBA 2K as the reason for EA’s pullback.
  • USA TODAY, citing Extra Points, reports 2K’s current plan is not a standalone title but college teams appearing in NBA 2K via downloadable content for MyTeam 5-on-5 tournaments, with limited school participation.
  • Earlier reporting said EA sought broad, potentially exclusive rights recommended by the Collegiate Licensing Company, aiming to include roughly 730 men’s and women’s Division I programs.
  • Previous reports indicated 2K had contacted major programs such as Michigan State and UCLA and explored featuring around 100 men’s and women’s teams, though the final scope and format remain unconfirmed.