E3 Officially Dead as Gaming Industry Evolves

Major Companies Host Their Own Events, Leaving E3 Behind

E3, the games industry's annual mega-marketing event, is officially dead, with its demise long predicted due to the rise of online shopping, digital distribution, and companies hosting their own events.
The Entertainment Software Association (ESA), E3's organisers, failed to hold an online alternative when E3 2020 was cancelled due to COVID-19, leaving space for other events to take its place.
Big companies such as Electronic Arts, Sony, and others created their own online and physical events, and even Nintendo withdrew, leading to a lack of support for E3.
The ESA is considering new ways to bring the industry together and promote the value of games, but it is still early in the process.
Despite the end of E3, the video game industry continues to thrive, with games remaining the number one gift kids want for the holiday season.