E-commerce Giants Alibaba and Amazon Expand in Asia Amid Rising Competition

Alibaba launches new service base in Shanghai, Amazon courts Chinese sellers with innovation center in Shenzhen, as Temu and Shein gain momentum.

Alibaba is expanding its cross-border e-commerce operations with a new digital trade service base in Shanghai and additional investment in Lazada, a Southeast Asian online marketplace.
Amazon is countering competition from Chinese online discount retailers Temu and Shein by establishing an innovation center in Shenzhen, China, and extending its comprehensive supply chain service to Chinese sellers.
Chinese e-commerce platforms, including Alibaba and JD.com, are broadening their overseas operations, with Alibaba recently acquiring German B2B market platform provider Visable and JD.com expanding and upgrading European warehouses.
Amazon is courting Chinese sellers at a summit in Shenzhen, as competition from Temu and Shein intensifies. Amazon plans to open an 'innovation center' in Shenzhen and is giving Chinese sellers access to its end-to-end supply chain service.
Shein, a fast fashion retailer, and Temu, known for its eclectic and affordable product range, are expanding their market presence and attracting Amazon merchants. Shein is preparing for a U.S. IPO, while Temu has gained significant visibility through Google's ad impressions.