Overview

• The Omega collection comprises a silicone-free hydrating hair oil and a leave-in conditioning spray formulated with seven omega-rich plant oils including homegrown sunflower seed oil.
• Dyson Farming allocated nine hectares in Lincolnshire and trialed over 60 sunflower varieties to optimize oil quality for the range’s cold-pressed formulations.
• Premium glass packaging preserves oil integrity and a bespoke misting nozzle delivers the leave-in spray, complemented by a layered fragrance of citrus, jasmine and musk.
• Dyson cites performance studies showing up to 94 percent stronger hair, 261 percent more shine and 73 percent less breakage across all hair types.
• Early reviews praise the oil’s smoothing effect and volume boost but question whether its £45.99–£69.99 price tag is justified.