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Dyson to Cut 1,000 UK Jobs Amid Global Restructuring

The company cites fierce competition and the need for agility as reasons for reducing its UK workforce by nearly a third.

  • Dyson will reduce its UK workforce by approximately 1,000 jobs, affecting more than a quarter of its employees in the country.
  • CEO Hanno Kirner emphasized the necessity for the company to remain entrepreneurial and agile in highly competitive global markets.
  • The job cuts are part of a broader effort to streamline Dyson's global operations, which employ around 15,000 people worldwide.
  • Despite the layoffs, Dyson will maintain its research and development hub in the UK, including the Dyson Institute in Malmesbury.
  • The company has faced increasing competition, particularly from low-cost Asian manufacturers, impacting its market share and innovation pace.
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