Dyson to Cut 1,000 UK Jobs Amid Global Restructuring
The company cites fierce competition and the need for agility as reasons for reducing its UK workforce by nearly a third.
- Dyson will reduce its UK workforce by approximately 1,000 jobs, affecting more than a quarter of its employees in the country.
- CEO Hanno Kirner emphasized the necessity for the company to remain entrepreneurial and agile in highly competitive global markets.
- The job cuts are part of a broader effort to streamline Dyson's global operations, which employ around 15,000 people worldwide.
- Despite the layoffs, Dyson will maintain its research and development hub in the UK, including the Dyson Institute in Malmesbury.
- The company has faced increasing competition, particularly from low-cost Asian manufacturers, impacting its market share and innovation pace.