Overview

• Pre-tax profit dropped to £561 million for 2024, with revenue down to about £6.6 billion from £7.1 billion, company filings show.
• Management cited currency volatility, a supply hit from the Philippines factory fire, restructuring costs and a pivot away from direct retail, alongside softer demand.
• Dyson sold a record 20 million products in the year, even as it reported lower revenue.
• A global reorganisation cut about 1,000 UK roles in 2024, followed by roughly 150 additional support posts in March at Malmesbury.
• The dividend to the Dyson family’s Weybourne Holdings was reduced to £200 million for 2024, then supplemented by £225 million paid in early 2025, as the group steps up R&D spending of about £8 million a week and prepares launches in robotics, floorcare and air purification.