Overview

• The Dyson Airwrap I.D. builds on the original with Bluetooth connectivity and a companion app that automatically adjusts heat and airflow to match users’ hair profiles.
• Reviewers highlight its use of the Coanda effect to style with significantly less heat, reducing frizz and potential damage compared with traditional blow dryers.
• The luxury styler retails at £479.99, prompting interest in affordable alternatives such as the Shark FlexStyle, Revlon One-Step Blow-Dry Multi Styler and Babyliss Corded Electric Air Styler.
• The Shark FlexStyle is noted as the closest dupe in performance, offering similar high-powered air technology at around £250.
• Users report a steep learning curve with the I.D. model and often rely on in-app tutorials to master its attachments.