Overview

• Amazon and Currys are offering the Airwrap i.d. for £399 until 11:59 pm on July 11, with Dyson and Boots listing it at £429.99
• The £399 price represents an £80 saving from the usual £479.99 and marks the lowest UK retail price outside Dyson’s own events
• Access to the Prime Day deal requires an active Amazon Prime subscription, with new customers able to join via a 30-day free trial
• The i.d. model features six magnetic attachments and uses the Coanda effect plus RFID sensors for personalised heat and airflow settings through the MyDyson app
• High demand has led to frequent sell-outs and backorders, prompting retailers to report waitlists and limited remaining stock