Overview

• FIFA confirmed its first World Cup use of dynamic, demand‑based pricing, with group tickets starting near $60 and top final seats reaching about $6,730.
• Initial presale windows show sticker shock, including Seattle reports of no Category 3 or 4 inventory and blind purchases without team or exact seat assignments.
• FIFA’s official resale platform allows uncapped prices in the U.S. and Canada and charges roughly 15% to both buyer and seller, with some final listings topping $25,000.
• Gianni Infantino defends the model as standard in North America and points to cases where prices fell sharply to fill stadiums, echoing a “get your tickets early” message from organizers.
• Supporter groups and politicians escalate campaigns for caps and local allocations, arguing the system prices out ordinary fans and weakens the tournament atmosphere.