Overview
- Minister Andrew Western confirmed in a written reply that the campaign starts at the end of January 2026.
- The effort targets the highest-loss issues: living together, self-employment, and capital and savings.
- Messaging will run across on-demand video, out-of-home, digital display, paid search, and paid social.
- Goals include increasing awareness of consequences for not reporting changes and clarifying which changes must be disclosed.
- The push follows a DWP estimate of £9.5bn in 2024/25 overpayments (3.3% of spend), as Parliament examines proposals to expand investigators' bank-account access that remain under consideration.