Overview

• Innovative announced the signing Tuesday, adding the Basketball Hall of Famer to its entertainment and media roster.
• Howard will continue to be managed by The Gym Agency and Mujaahid “Mu” Abdul‑Baasit, including work through their Out of the Box production venture.
• His current media projects include hosting the podcast Above The Rim with DH12 and developing a Hearst documentary about his career and evolution.
• The agency’s deal tracks with its push into sports representation after a March rebrand supported by a minority investment from Coral Tree Partners.
• The eight‑time All‑Star and 2008 Olympic gold medalist, inducted into the Hall of Fame in 2025, previously played for multiple NBA teams and spent a season with Taiwan’s Taoyuan Leopards.