Overview

• A March city council budget resolution created the program and set the price at €24,000 for a 12-month naming slot with prorated rates for shorter commitments.
• Boulevardtheater Dresden became the first naming sponsor at S-Bahnhof Freiberger Straße in late April.
• Sparkassenversicherung Sachsen and Orthopädie- und Rehatechnik Dresden have since secured announcement slots at An der Flutrinne and Blasewitzer/Fetscherstraße.
• The Postplatz stop is available again after World of Lockers ended its sponsorship contract.
• DVB reports that growing sponsorship uptake is beginning to narrow its financing gap caused by rising operating costs and limited federal transit support.